The beginning of a new era for the traditional brand – that’s what the Borgward brand logo stands for. With its characteristic diamond shape, it is based on the world-famous Borgward trademark from the 1960s This stylish image of a diamond in elegant silver illustrates this unique brand’s premium claim as always.
First European Pontoon Body
Borgward Hansa 1500 debuted at the Geneva Auto Show in 1949, celebrated as both the first pontoon design in Europe and the first model launched in Germany after the war. The model represented a divergence in German design, marking the Hansa 1500’s release as a true historical precedent in multiculturalism.
FirstFuel Stratified Injection (FSI) Vehicle
Borgward Goliath GP700 (1950) introduced direct injection to the world, ushering in a new era of powerful, more efficient engines.
Free-Spirited Race car
In 1950, Borgward’s Typ Inka set twelve international records in Montlhéry, France, in so much as earning it and Porsche the nickname of “Heroic Duo” for tied ranking.
Trailblazer of Automotive Dreams
In 1954, Borgward launched its most reputed model, the Isabella. Not only a favorite in Germany, Isabella won popularity among global consumers and sold over 200,000 vehicles worldwide.
The Forerunner of Crossover Design
In 1955, Borgward Traumwagen became the world’s first automobile with a cockpit design, making it the forerunner in aircraft-inspired design decades before the first man landed on the moon. This vehicle was drivable and seen driven in the Bremen streets in 1955!
Revolution in Comfort
Debuted in 1959, Borgward P100 won acclaim as the first vehicle to feature a self-leveling pneumatic suspension. With its 6-cylinder engine and large interior space, it became a symbol of German luxury.
TOP SELLING BRAND
In 1961, Borgward’s millionth car rolled off the assembly line, beating Mercedes-Benz and BMW as it took the lead to become Germany’s top-selling car brand.
SAME CLASS AS MERCEDES-BENZ
Borgward’s most popular model was the Isabella, which won best-in-class, by sales volume. Once launched, it competed directly with the Mercedes-Benz 180, yet won the favor of consumers in competition with Mercedes-Benz and BMW for its excellent quality, reasonable price and streamlined appearance.
EXPORT CHAMPION
As Germany’s largest automotive exporter in 1959, the export ratio across all of Borgward’s product lineup reached 63.5%, with sales to Europe, North America, South America, Africa and Asia.
THE MOST DIVERSIFIED PRODUCT LINE
Borgward built up the most diversified product line in the world, including midsize sedans, compact cars, off-road vehicles, heavy-duty trucks, light-duty trucks, fire trucks, armored vehicles, tanks, and even helicopters, proving its technical expertise within the automotive industry and creating more model possibilities.
RACING CHAMPION
Borgward broke 51 world racing records. In 1950, it participated in the Montlhery Grand Prix race at the L’Autodrome de Linas-Montlhéry, France, breaking 12 world records, and tied with Porsche to be nicknamed the Heroic Duo. In 1951 at the L’Autodrome de Linas-Montlhéry, it won two team records – and 19 motorcycle records; three years later, it broke 18 records on the same track.
TOP FOUR LEADING GERMAN AUTO BRANDSTA
After nearly a century’s hard work – which began in 1919, Borgward became the third largest automotive manufacturer in Germany; and together with Volkswagen, Opel and Mercedes-Benz constituted one of the Top 4 German Automakers of the time.
Our production facility is equipped with modern and innovative Internet of Things (IoT) technology and complies with the latest industry standard 4.0. We guarantee the flexibility of our production: up to 8 different models can be manufactured on one production line. Our global quality management system will ensures that safety, quality, and environmentally-friendly standards are met at the highest level across the board.
