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MILESTONES

BORGWARD LEGENDS

Borgward cars have always set standards.
These are some of the unforgettable models for automobile enthusiasts.

SIX MILESTONES OF INNOVATION

BORGWARD BLITZKARREN (1924)
Although it was a brave and self-confident act for Carl F.W. Borgward to establish his company as an automotive supplier...
Although it was a brave and self-confident act for Carl F.W. Borgward to establish his company as an automotive supplier, producing radiators and fenders after the end of the first World War.
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BORGWARD HANSA 1500 (1949)
It was at the end of the Forties, when spirited automotive genius Carl F. W. Borgward was already...
It was at the end of the Forties, when spirited automotive genius Carl F. W. Borgward was already thinking outside of the box.
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GOLIATH GP 700E (1952)
Carl F. W. Borgward was a pioneer. Whether being first-to-market with a new product or technology...
Carl F. W. Borgward was a pioneer. Whether being first-to-market with a new product or technology, his spirit remained a motivating force throughout brand history.
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BORGWARD HANSA 2400 (1953)
For some, manual gearboxes erode the quality of luxury motoring. Although widely available today...
For some, manual gearboxes erode the quality of luxury motoring. Although widely available today, an automatic transmission was a...
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BORGWARD ISABELLA (1954)
Iconic is an over-used adjective, but not when it comes to the Borgward Isabella...
Iconic is an over-used adjective, but not when it comes to the Borgward Isabella...
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BORGWARD P 100 (1959)
Carl F. W. Borgward was an achiever; for him, hesitation was an unfamiliar concept...
Carl F. W. Borgward was an achiever; for him, hesitation was an unfamiliar concept...
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BORGWARD IN NUMBERS

632.000.000

Largest Annual Turnover (1959) in Deutschmarks

9

Portion of registered vehicles in Germany attributable to the Borgward Group in per cent (January 1961)

100.000

Circulation of the bi-monthly customer magazine “Der Rhombus”

1.004

Number of Borgward cars still registered in Germany (1 January 2014)

104.410

Largest annual vehicle output (1959)

350.000

Total production of Lloyd-Fahrzeugwerke in the period to 1961

202.862

Total Isabella production

9.537

Total production of the Isabella Coupé

14,3

Market share of the Isabella in its segment (1 January to 30 September 1960) in per cent

7.165

Starting price of Isabella in Deutschmark

12.350

Entry-level price for the P 100 in Deutschmark

63,5

Export Ratio in Percent (1959)

23.000

Borgward Group employees (April 1960)

1.038.013

Area size of all production plants in Bremen in square metres (1960)